Reimagined Labels Reveal the Total Calories in Popular Junk Foods

If you’ve ever caught yourself spoonfuls-deep into a jar of Nutella, knowing its calorie count might make you think twice the next time you indulge. Thanks to the project Calorie Brands, we now know that a jar of the delicious chocolate hazelnut spread has a whopping 4,520 calories—that’s more than twice the recommended daily amount of total caloric consumption. Through their Instagram account, Calorie Brands brings these high numbers to light by reimagining food labels that prominently display an honest total count. “This is [what] brands should look like,” they write, “to help you achieve your summer body goals.”

For many of these tasty treats, it should come as no surprise that they’re high in empty calories. A pint of Ben and Jerry’s ice cream is marketed as a sweet splurge, and you’re paying the price for something so rich. Still, many of us eat these things with the calories in the back of our minds, and this project forces us to acknowledge them front and center. It’s a reminder that in moderation, these things are fine, but consumed at once can be detrimental to your health.

Calorie Brands: Instagram | Tumblr
via [Design You Trust]

Sara Barnes

Sara Barnes is a Staff Editor at My Modern Met and Manager of My Modern Met Store. As an illustrator and writer living in Seattle, she chronicles illustration, embroidery, and beyond through her blog Brown Paper Bag and Instagram @brwnpaperbag. She wrote a book about embroidery artist Sarah K. Benning titled 'Embroidered Life' that was published by Chronicle Books in 2019. Sara is a graduate of the Maryland Institute College of Art. She earned her BFA in Illustration in 2008 and MFA in Illustration Practice in 2013.

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