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Charming New Video: The Joy of Books


Just how charming is this? A delightful new stop-motion video has just been released called The Joy of Books that brings books to beautiful life. It’s by the same creative couple who showed us how they “organized” their bookcase.

This new video answers that age old question, “What happens inside a bookstore late at night?”

“After organizing our bookshelf almost a year ago, my wife and I decided to take it to the next level,” said Sean Ohlenkamp, an associate creative director at Toronto marketing agency Lowe Roche. “We spent many sleepless nights moving, stacking, and animating books at Type bookstore in Toronto. Everything you see here can be purchased at Type Books. Grayson Matthews generously composed the beautiful, custom music. But none of it could have been done without all the volunteer hands who shelved and reshelved books all night, every night.”

According to the Huffington Post, Ohlenkamp shot the video over four full nights at Type Books, an independent bookstore in Toronto where he shops. There were 15 volunteers who worked right after the store closed each night up until early the next mornings. “At around 5 a.m. we had to start putting books back for their next business day,” he said.

“There’s something magical about stores like this and I wanted to get that out here.”





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