Clever Ad: Dandruff Salt Shaker

It may force you to lose your appetite, but this campaign by Pantene sure is effective. Salt shakers, in the design of a woman's head, were placed in bars, restaurants, and canteens. When shaken, salt crystals trickle out in the shape of dandruff. Check, please! Credits: Advertising Agency: Grey G2/Group, Dsseldorf, Germany Chief Creative Officer: Per Pedersen Creative Director: Jrn Sonnenberg Art Director: Dennis Wolf Copywriters: Susanne Dupon, Sascha Dreschinski Photographer: Bjrn Giesbrecht Production: Mathias Renner, Peter Engel Published: January 2010 via ads of the world

Eugene Kim

Eugene Kim is the Editor-in-Chief of My Modern Met. In May, 2008, he co-founded the website to create one big city that celebrates creative ideas. His mission is to promote a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening.
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