Clever Ad: Exceeding Limits (2 pics)

BMW asked German ad agency Serviceplan to develop a billboard that “exceeds limits” at the Hamburg airport. Using a 165×7 foot light wall in the middle of the arrivals hall, they designed a headline out of half letters. To complete the words, they used the reflection on the shiny floor. Through this process, they managed to double the media space for free!

Credits: Agency: Serviceplan, Munich, Germany Chief Creative Officer: Alexander Schill Creative Directors: Alexander Schill, Maik Kaehler, Christoph Nann Copywriter: Andreas Schriewer Art Directors: Manuel Wolff, Savina Mokreva, Roman Becker via [ad goodness], [ramble]

Eugene Kim

Eugene Kim is the Editor-in-Chief of My Modern Met. In May, 2008, he co-founded the website to create one big city that celebrates creative ideas. His mission is to promote a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening.
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