Creative Ads: Be Stupid – Diesel (15 pics)


Going against conventional wisdom, Diesel's newest ad campaign urges people to “be stupid.” Launched by new artistic director Bruno Collins, the ads imply that in many ways, being stupid translates to living on the edge and taking risks. They suggest that sometimes it is better to live with your heart, not with your head.

What are your thoughts? Are these ads smart or stupid?

Eugene Kim

Eugene Kim is the Editor-in-Chief of My Modern Met. In May, 2008, he co-founded the website to create one big city that celebrates creative ideas. His mission is to promote a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening.
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