Creative Ads: Track it Anywhere – DHL

Ad agency Ogilvy & Mather, Beijing placed a large silhouette of a computer cursor on vans and human couriers as they drove and walked around Beijing's Central Business District. The brilliant campaign visually illustrates how people can follow their packages 24/7 by simply checking online.

Check out the videos here: http://www.michaelwongcc.com/files/dhl-onlinetracking-van.mov http://www.michaelwongcc.com/files/dhl-onlinetracking-courier.mov Credits: Advertising Agency: Ogilvy & Mather, Beijing, China Group Executive Creative Director: Nils Andersson Executive Creative Director: KweiChee Lam Creative Director: Michael Wong Art Directors: Michael Wong, XiaoChen Li Copywriter: Yue Song via theinspirationroom

Eugene Kim

Eugene Kim is the Editor-in-Chief of My Modern Met. In May, 2008, he co-founded the website to create one big city that celebrates creative ideas. His mission is to promote a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening.
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