Brewery Puts Photos of Rescue Dogs on Their Beer Cans to Help Them Get Adopted


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Some dogs have a hard time getting adopted—whether it be because of their breed or because of behavioral problems—but every pooch deserves a loving home! This is exactly why 4 Luv of Dog Rescue has teamed up with Fargo Brewing Company. Together they celebrate hard-to-place pups with a range of beer cans featuring their portraits.

The North Dakota rescue group has dubbed their long-term resident canines as “One-der” dogs. “Our One-der dogs are dogs that will live their best life in a home by themselves and there's no other pets,” Jerad Ryan, a volunteer at 4 Luv of Dog explains. “So, they can be a little bit tougher to find homes for, foster homes, that type of thing.” For Ryan, these dogs are particularly special, and he even provided foster care to a “sweet, energetic lady” pup called Bizzy.

Ryan wanted to find an alternative way to find adoptive families for Bizzy and the other homeless dogs at 4 Luv of Dog, so he came up with a creative idea. “I was always trying to think of ways to promote her and the other less fortunate dogs in our rescue,” Ryan said. “At my job at Northern Plains Label we produce labels for breweries, and I just had the light bulb style idea to feature the dogs on beer cans.”

Fargo Brewing Company produced the new beer can designs, featuring 6 adoptable pups from the 4 Luv of Dog shelter—Nyx, Bizzy, Jensen, Hobie, Moby, and Virginia. They even had a local event where people could buy the special edition six pack of the Fargo Original Larger and meet one of the dogs from the campaign. Fargo Brewing Company says, “We hope that having these dogs featured on the cans will help raise awareness and shine a spotlight on them where they might normally have been overlooked.”

Love this idea? Check out the adoptable dogs from these beer cans on the 4 Luv of Dog website.

4 Luv of Dog Rescue has teamed up with Fargo Brewing Company to design special beer cans featuring portraits of adoptable homeless dogs.


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Fargo Brewing Company: Website | Instagram | Twitter | Pinterest
4 Luv of Dog Rescue: Website | Facebook 
h/t: [CNN Travel]

All images via Fargo Brewing Company / 4 Luv of Dog Rescue.

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Emma Taggart

Emma Taggart is a Contributing Writer at My Modern Met. Originally from Northern Ireland, she is an artist now based in Berlin. After graduating with a BA in Fashion and Textile Design in 2013, Emma decided to combine her love of art with her passion for writing. Emma has contributed to various art and culture publications, with an aim to promote and share the work of inspiring modern creatives. While she writes every day, she’s also devoted to her own creative outlet—Emma hand-draws illustrations and is currently learning 2D animation.
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