Durex Baby App is Clever

If your friends need some sort of reminder to always wear a condom, they'll get it with this clever app from Durex. By rubbing together two phones, you'll magically create a newborn that your friends will have to tend to…day and night! Even if you don't want to torture your friends with a virtual baby, check out this video..it's very amusing. Credit: Art Director: Nicolai Villads, Peter Ammentorp and interactive designer: Raul Montenegro for the Future Lions 2010 competition organized by digital agency AKQA and Cannes Lions Advertising festival.

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