{"id":208245,"date":"2019-05-23T11:10:47","date_gmt":"2019-05-23T15:10:47","guid":{"rendered":"https:\/\/mymodernmet.com\/kfc-hot-and-spicy-chicken-ogilvy\/"},"modified":"2020-01-08T02:20:13","modified_gmt":"2020-01-08T07:20:13","slug":"kfc-campana-publicitaria-ogilvy","status":"publish","type":"post","link":"https:\/\/mymodernmet.com\/es\/kfc-campana-publicitaria-ogilvy\/","title":{"rendered":"Esta campa\u00f1a reimagina el pollo Hot &#038; Spicy de KFC como explosiones en cintas de acci\u00f3n"},"content":{"rendered":"<p><noscript><img decoding=\"async\" class=\"lazyload alignnone wp-image-208109 size-full\" src=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2019\/05\/hot-and-spicy-chicken-ad-campaign-kfc-1.jpg\" alt=\"publicidad creativa KFC por Ogilvy\" width=\"750\" height=\"532\" srcset=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2019\/05\/hot-and-spicy-chicken-ad-campaign-kfc-1.jpg 750w, https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2019\/05\/hot-and-spicy-chicken-ad-campaign-kfc-1-300x213.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/noscript><img decoding=\"async\" class=\"lazyload alignnone wp-image-208109 size-full\" src=\"data:image\/svg+xml,&lt;svg xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot; viewBox=&quot;0 0 750 532&quot;&gt;&lt;\/svg&gt;\" data-src=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2019\/05\/hot-and-spicy-chicken-ad-campaign-kfc-1.jpg\" alt=\"publicidad creativa KFC por Ogilvy\" width=\"750\" height=\"532\" data-srcset=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2019\/05\/hot-and-spicy-chicken-ad-campaign-kfc-1.jpg 750w, https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2019\/05\/hot-and-spicy-chicken-ad-campaign-kfc-1-300x213.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Todos hemos escuchado &ndash;e incluso probado&ndash; el pollo de KFC pero, &iquest;alguna vez has pensado en sus posibilidades creativas? La m&aacute;s reciente campa&ntilde;a publicitaria de esta cadena de comida r&aacute;pida no solo abre el apetito, tambi&eacute;n despierta la imaginaci&oacute;n. Siguiendo con el tema de su campa&ntilde;a publicitaria de 2018, KFC reimagina su famoso pollo Hot & Spicy Chicken como explosiones rodeadas de acci&oacute;n.<\/p>\n<p>Estas ingeniosas composiciones fueron creadas por la agencia <a href=\"https:\/\/www.ogilvy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ogilvy<\/a>. Este es el segundo a&ntilde;o que KFC comisiona a esta compa&ntilde;&iacute;a para crear una serie de im&aacute;genes, y las &uacute;ltimas versiones son a&uacute;n m&aacute;s dram&aacute;ticas que las del a&ntilde;o pasado. &#8220;Este a&ntilde;o hemos creado un conjunto de im&aacute;genes que dan seguimiento [a la idea original] y se relacionan con tus programas de TV favoritos, &iexcl;alentando a la gente a tomar una cubeta de Hot & Spicy y a disfrutar del espect&aacute;culo!&rdquo;, le cuenta el equipo de Ogilvy a My Modern Met,<\/p>\n<p>Desde lava caliente hasta pirotecnia, el pollo Hot & Spicy de KFC protagoniza en todo tipo de escenas cinematogr&aacute;ficas, transform&aacute;ndolas en llamas. En una imagen, este popular snack aparece como el fuego un drag&oacute;n de <em>Game of Thrones,<\/em> y en otra, una nave de <em>Star Wars<\/em> parece explotar y dejar atr&aacute;s una estela de&#8230; bueno, pollo frito.<\/p>\n<h2>El equipo creativo de Ogilvy ha reimaginado el pollo Hot & Spicy Chicken de KFC como explosiones y llamas para una nueva campa&ntilde;a publicitaria.<\/h2>\n<p><noscript><img decoding=\"async\" class=\"lazyload alignnone wp-image-208113 size-full\" src=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2019\/05\/hot-and-spicy-chicken-ad-campaign-kfc-3.jpg\" alt=\"Campa&ntilde;a publicitaria de KFC por Ogilvy\" width=\"750\" height=\"532\" srcset=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2019\/05\/hot-and-spicy-chicken-ad-campaign-kfc-3.jpg 750w, https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2019\/05\/hot-and-spicy-chicken-ad-campaign-kfc-3-300x213.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/noscript><img decoding=\"async\" class=\"lazyload alignnone wp-image-208113 size-full\" src=\"data:image\/svg+xml,&lt;svg xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot; viewBox=&quot;0 0 750 532&quot;&gt;&lt;\/svg&gt;\" data-src=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2019\/05\/hot-and-spicy-chicken-ad-campaign-kfc-3.jpg\" alt=\"Campa&ntilde;a publicitaria de KFC por Ogilvy\" width=\"750\" height=\"532\" data-srcset=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2019\/05\/hot-and-spicy-chicken-ad-campaign-kfc-3.jpg 750w, https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2019\/05\/hot-and-spicy-chicken-ad-campaign-kfc-3-300x213.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><noscript><img decoding=\"async\" class=\"lazyload alignnone wp-image-208111 size-full\" src=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2019\/05\/hot-and-spicy-chicken-ad-campaign-kfc-2.jpg\" alt=\"Campa&ntilde;a publicitaria de KFC por Ogilvy\" width=\"750\" height=\"532\" srcset=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2019\/05\/hot-and-spicy-chicken-ad-campaign-kfc-2.jpg 750w, https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2019\/05\/hot-and-spicy-chicken-ad-campaign-kfc-2-300x213.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/noscript><img decoding=\"async\" class=\"lazyload alignnone wp-image-208111 size-full\" src=\"data:image\/svg+xml,&lt;svg xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot; viewBox=&quot;0 0 750 532&quot;&gt;&lt;\/svg&gt;\" data-src=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2019\/05\/hot-and-spicy-chicken-ad-campaign-kfc-2.jpg\" alt=\"Campa&ntilde;a publicitaria de KFC por Ogilvy\" width=\"750\" height=\"532\" data-srcset=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2019\/05\/hot-and-spicy-chicken-ad-campaign-kfc-2.jpg 750w, https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2019\/05\/hot-and-spicy-chicken-ad-campaign-kfc-2-300x213.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><noscript><img decoding=\"async\" class=\"lazyload alignnone wp-image-208115 size-full\" src=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2019\/05\/hot-and-spicy-chicken-ad-campaign-kfc-4.jpg\" alt=\"Campa&ntilde;a publicitaria de KFC por Ogilvy\" width=\"750\" height=\"532\" srcset=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2019\/05\/hot-and-spicy-chicken-ad-campaign-kfc-4.jpg 750w, https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2019\/05\/hot-and-spicy-chicken-ad-campaign-kfc-4-300x213.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/noscript><img decoding=\"async\" class=\"lazyload alignnone wp-image-208115 size-full\" src=\"data:image\/svg+xml,&lt;svg xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot; viewBox=&quot;0 0 750 532&quot;&gt;&lt;\/svg&gt;\" data-src=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2019\/05\/hot-and-spicy-chicken-ad-campaign-kfc-4.jpg\" alt=\"Campa&ntilde;a publicitaria de KFC por Ogilvy\" width=\"750\" height=\"532\" data-srcset=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2019\/05\/hot-and-spicy-chicken-ad-campaign-kfc-4.jpg 750w, https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2019\/05\/hot-and-spicy-chicken-ad-campaign-kfc-4-300x213.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><strong>Ogilvy: <a href=\"https:\/\/www.ogilvy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sitio web<\/a> | <a href=\"https:\/\/www.facebook.com\/ogilvy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> | <a href=\"https:\/\/www.instagram.com\/ogilvy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> | <a href=\"https:\/\/twitter.com\/Ogilvy\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a> | <a href=\"https:\/\/www.behance.net\/johnkoay\" target=\"_blank\" rel=\"noopener noreferrer\">Behance<\/a><\/strong><\/p>\n<h4><em>My Modern Met obtuvo permiso de Ogilvy para reproducir estas im&aacute;genes.<\/em><\/h4>\n<h2><span style=\"text-decoration: underline;\">Art&iacute;culos relacionados:<\/span><\/h2>\n<p><a href=\"https:\/\/mymodernmet.com\/es\/mejor-de-2018-arte-culinario\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lo mejor de 2018: Las 17 creaciones de arte culinario del a&ntilde;o<\/a><\/p>\n<p><a href=\"https:\/\/mymodernmet.com\/es\/monstruos-cafe-stefan-kuhnigk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Artista transforma salpicaduras de caf&eacute; en divertidos monstruos ilustrados<\/a><\/p>\n<p><a href=\"https:\/\/mymodernmet.com\/es\/sukle-campana-publicidad\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ingeniosa campa&ntilde;a de publicidad logra reducir el consumo de agua en Denver<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todos hemos escuchado &ndash;e incluso probado&ndash; el pollo de KFC pero, &iquest;alguna vez has pensado en sus posibilidades creativas? La m&aacute;s reciente campa&ntilde;a publicitaria de esta cadena de comida r&aacute;pida no solo abre el apetito, tambi&eacute;n despierta la imaginaci&oacute;n. Siguiendo con el tema de su campa&ntilde;a publicitaria de 2018, KFC reimagina su famoso pollo Hot [&hellip;]<\/p>\n","protected":false},"author":320,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[168408,168399],"tags":[246393,246395,194276,228699,220021,246396,246398,246397,222937,246388,246389,246399,246394,246392,228697],"class_list":["post-208245","post","type-post","status-publish","format-standard","hentry","category-comida","category-diseno","tag-anuncio","tag-anuncios-creativos","tag-arte-con-comida","tag-campana-publicitaria","tag-comida-es","tag-explosiones","tag-flamas","tag-fuego","tag-game-of-thrones-es","tag-hot-and-spicy-chicken-es","tag-kfc-es","tag-kfc-pollo-hot-spicy","tag-pollo","tag-publicidad","tag-publicidad-creativa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Esta campa\u00f1a publicitaria convierte pollo de KFC en fuego y explosiones<\/title>\n<meta name=\"description\" content=\"El equipo creativo de Ogilvy ha incorporado el pollo Hot &amp; Spicy de KFC en escenas llenas de acci\u00f3n. \u00bfSu papel? 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