{"id":332530,"date":"2020-10-21T14:25:38","date_gmt":"2020-10-21T18:25:38","guid":{"rendered":"https:\/\/mymodernmet.com\/ikea-buy-back-initiative\/"},"modified":"2020-10-20T23:15:52","modified_gmt":"2020-10-21T03:15:52","slug":"ikea-iniciativa-muebles-viejos","status":"publish","type":"post","link":"https:\/\/mymodernmet.com\/es\/ikea-iniciativa-muebles-viejos\/","title":{"rendered":"IKEA lanza un programa de descuentos a cambio de tus muebles viejos"},"content":{"rendered":"<div id=\"attachment_331802\" style=\"width: 760px\" class=\"wp-caption alignnone\"><noscript><img decoding=\"async\" aria-describedby=\"caption-attachment-331802\" class=\"lazyload size-full wp-image-331802\" src=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2020\/10\/ikea-buy-back-initiative-1.jpg\" alt=\"IKEA Buy Back Initiative 1\" width=\"750\" height=\"500\" srcset=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2020\/10\/ikea-buy-back-initiative-1.jpg 750w, https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2020\/10\/ikea-buy-back-initiative-1-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/noscript><img decoding=\"async\" aria-describedby=\"caption-attachment-331802\" class=\"lazyload size-full wp-image-331802\" src=\"data:image\/svg+xml,&lt;svg xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot; viewBox=&quot;0 0 750 500&quot;&gt;&lt;\/svg&gt;\" data-src=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2020\/10\/ikea-buy-back-initiative-1.jpg\" alt=\"IKEA Buy Back Initiative 1\" width=\"750\" height=\"500\" data-srcset=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2020\/10\/ikea-buy-back-initiative-1.jpg 750w, https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2020\/10\/ikea-buy-back-initiative-1-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><p id=\"caption-attachment-331802\" class=\"wp-caption-text\">Foto: <a href=\"https:\/\/www.shutterstock.com\/photos\" target=\"_blank\" rel=\"noopener noreferrer\">Fotos de stock<\/a> de TANASAN SUNGKAEW\/Shutterstock<\/p><\/div>\n<p>Muchas compa&ntilde;&iacute;as se est&aacute;n dando cuenta de que la sustentabilidad no es solo una moda&mdash;es una meta necesaria. Los gobiernos y las empresas locales han empezando a establecer plazos para instituir pr&aacute;cticas respetuosas con el medio ambiente. Entre los gigantes del comercio minorista, <a href=\"https:\/\/www.ikea.com\/us\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">IKEA<\/a> es una de las empresas que est&aacute; tomando esta lucha en serio. La compa&ntilde;&iacute;a ha prometido ser un negocio completamente circular para 2030, lo que significa que todos los materiales ser&aacute;n reciclados, sostenibles o reutilizables. As&iacute;, su nueva iniciativa de <a href=\"https:\/\/www.ikea.com\/au\/en\/customer-service\/services\/buyback-pubff9ee470\" target=\"_blank\" rel=\"noopener noreferrer\">recompra<\/a> es un gran paso hacia este objetivo. Este proyecto busca animar a los clientes a venderle sus muebles IKEA usados a la compa&ntilde;&iacute;a, que luego los vender&aacute; de nuevo.<\/p>\n<p>Para participar en el programa de recompra, la gente debe presentar un formulario con la lista de los art&iacute;culos de IKEA que desean vender. Los vestidores, escritorios y sillas est&aacute;n entre los art&iacute;culos elegibles. Cada pieza ser&aacute; calificada, se determinar&aacute; su valor y la compa&ntilde;&iacute;a har&aacute; una oferta. Al llevar los art&iacute;culos a la tienda, se entregar&aacute;n diferentes vales&mdash;por el 50% del precio original por piezas en excelentes condiciones, el 40% de las piezas en muy buen estado, y el 30% de las piezas m&aacute;s desgastadas. Los art&iacute;culos de segunda mano se vender&aacute;n en la secci&oacute;n As-Is o en una nueva tienda de segunda mano en Suecia. Los vales tampoco tendr&aacute;n fecha de caducidad, por lo que se invita a los clientes a comprar solo cuando de verdad necesiten algo.<\/p>\n<p>IKEA lanzar&aacute; el programa el 27 de noviembre en el Reino Unido e Irlanda, pero es posible que pronto se extienda a las tiendas de todo el mundo. Aunque los objetivos sostenibles de IKEA son anteriores a la pandemia, la situaci&oacute;n mundial ha acelerado la urgencia de encontrar soluciones sostenibles y circulares. &#8220;Ser circular es una buena oportunidad de negocio, as&iacute; como una responsabilidad, y la crisis clim&aacute;tica requiere que todos nos replanteemos radicalmente nuestros h&aacute;bitos de consumo&#8221;, afirma la directora de sostenibilidad de la compa&ntilde;&iacute;a para el Reino Unido e Irlanda, Hege S&aelig;bj&oslash;rnsen.<\/p>\n<p>En la urgencia por contrarrestar la actual crisis clim&aacute;tica, las empresas deben dar un paso adelante y tomar responsabilidad por su huella de carbono, el uso de recursos y los sistemas de energ&iacute;a. Mientras tanto, los consumidores deben exigir a sus compa&ntilde;&iacute;as favoritas que ayuden a salvar el planeta.\n<\/p>\n<h2>IKEA iniciar&aacute; un programa para que la gente pueda revender sus muebles viejos a la compa&ntilde;&iacute;a. Esta iniciativa forma parte de su meta de ser un negocio completamente circular para 2030.<\/h2>\n<div id=\"attachment_331805\" style=\"width: 760px\" class=\"wp-caption alignnone\"><noscript><img decoding=\"async\" aria-describedby=\"caption-attachment-331805\" class=\"lazyload size-full wp-image-331805\" src=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2020\/10\/ikea-shopping-furniture-2.jpg\" alt=\"IKEA Shopping\" width=\"750\" height=\"500\" srcset=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2020\/10\/ikea-shopping-furniture-2.jpg 750w, https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2020\/10\/ikea-shopping-furniture-2-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/noscript><img decoding=\"async\" aria-describedby=\"caption-attachment-331805\" class=\"lazyload size-full wp-image-331805\" src=\"data:image\/svg+xml,&lt;svg xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot; viewBox=&quot;0 0 750 500&quot;&gt;&lt;\/svg&gt;\" data-src=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2020\/10\/ikea-shopping-furniture-2.jpg\" alt=\"IKEA Shopping\" width=\"750\" height=\"500\" data-srcset=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2020\/10\/ikea-shopping-furniture-2.jpg 750w, https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2020\/10\/ikea-shopping-furniture-2-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><p id=\"caption-attachment-331805\" class=\"wp-caption-text\">Foto: <a href=\"https:\/\/www.shutterstock.com\/photos\" target=\"_blank\" rel=\"noopener noreferrer\">Fotos de stock<\/a> de TANAWAT CHANTRADILOKRAT\/Shutterstock<\/p><\/div>\n<h2>Al vender sus muebles a IKEA, la gente obtiene vales para futuras compras.<\/h2>\n<div id=\"attachment_331807\" style=\"width: 760px\" class=\"wp-caption alignnone\"><noscript><img decoding=\"async\" aria-describedby=\"caption-attachment-331807\" class=\"lazyload size-full wp-image-331807\" src=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2020\/10\/ikea-furniture-buy-back-2.jpg\" alt=\"IKEA Furniture\" width=\"750\" height=\"500\" srcset=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2020\/10\/ikea-furniture-buy-back-2.jpg 750w, https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2020\/10\/ikea-furniture-buy-back-2-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/noscript><img decoding=\"async\" aria-describedby=\"caption-attachment-331807\" class=\"lazyload size-full wp-image-331807\" src=\"data:image\/svg+xml,&lt;svg xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot; viewBox=&quot;0 0 750 500&quot;&gt;&lt;\/svg&gt;\" data-src=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2020\/10\/ikea-furniture-buy-back-2.jpg\" alt=\"IKEA Furniture\" width=\"750\" height=\"500\" data-srcset=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2020\/10\/ikea-furniture-buy-back-2.jpg 750w, https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2020\/10\/ikea-furniture-buy-back-2-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><p id=\"caption-attachment-331807\" class=\"wp-caption-text\">Foto: <a href=\"https:\/\/www.shutterstock.com\/photos\" target=\"_blank\" rel=\"noopener noreferrer\">Fotos de stock<\/a> de PRACHANA THONG-ON\/Shutterstock<\/p><\/div>\n<h2>IKEA espera que los clientes utilicen sus vales cuando realmente necesiten algo, y que tanto los consumidores como los minoristas reinventen las &#8220;compras&#8221; de una manera m&aacute;s sostenible.<\/h2>\n<div id=\"attachment_331811\" style=\"width: 760px\" class=\"wp-caption alignnone\"><noscript><img decoding=\"async\" aria-describedby=\"caption-attachment-331811\" class=\"lazyload size-full wp-image-331811\" src=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2020\/10\/ikea-box-furniture-return-1.jpg\" alt=\"IKEA Buy Back Used Furniture\" width=\"750\" height=\"500\" srcset=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2020\/10\/ikea-box-furniture-return-1.jpg 750w, https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2020\/10\/ikea-box-furniture-return-1-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/noscript><img decoding=\"async\" aria-describedby=\"caption-attachment-331811\" class=\"lazyload size-full wp-image-331811\" src=\"data:image\/svg+xml,&lt;svg xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot; viewBox=&quot;0 0 750 500&quot;&gt;&lt;\/svg&gt;\" data-src=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2020\/10\/ikea-box-furniture-return-1.jpg\" alt=\"IKEA Buy Back Used Furniture\" width=\"750\" height=\"500\" data-srcset=\"https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2020\/10\/ikea-box-furniture-return-1.jpg 750w, https:\/\/mymodernmet.com\/wp\/wp-content\/uploads\/2020\/10\/ikea-box-furniture-return-1-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><p id=\"caption-attachment-331811\" class=\"wp-caption-text\">Foto: <a href=\"https:\/\/www.shutterstock.com\/photos\" target=\"_blank\" rel=\"noopener noreferrer\">Fotos de stock<\/a> de YAOINLOVE\/Shutterstock<\/p><\/div>\n<p>h\/t: [<a href=\"https:\/\/www.dezeen.com\/2020\/10\/13\/ikea-buy-back-initiative-unwanted-furniture\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dezeen<\/a>]<\/p>\n<h2><span style=\"text-decoration: underline;\">Art&iacute;culos relacionados:<\/span><\/h2>\n<p><a href=\"https:\/\/mymodernmet.com\/es\/ikea-fuertes-almohadas\/\">Descubre c&oacute;mo construir 6 fuertes de almohadas usando muebles de IKEA<\/a><\/p>\n<p><a href=\"https:\/\/mymodernmet.com\/es\/ikea-westbahnhof-viena\/\">La nueva tienda de IKEA en Viena tiene siete pisos, una azotea verde y cero espacio de estacionamiento<\/a><\/p>\n<p><a href=\"https:\/\/mymodernmet.com\/es\/ikea-cortinas-purificar-aire\/\">IKEA desarrolla cortinas que pueden eliminar los contaminantes y purificar el aire<\/a><\/p>\n<p><a href=\"https:\/\/mymodernmet.com\/es\/ikea-salas-series\/\">IKEA recrea las salas de nuestras series favoritas con productos disponibles en sus tiendas<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muchas compa&ntilde;&iacute;as se est&aacute;n dando cuenta de que la sustentabilidad no es solo una moda&mdash;es una meta necesaria. Los gobiernos y las empresas locales han empezando a establecer plazos para instituir pr&aacute;cticas respetuosas con el medio ambiente. Entre los gigantes del comercio minorista, IKEA es una de las empresas que est&aacute; tomando esta lucha en [&hellip;]<\/p>\n","protected":false},"author":321,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[168413,168402],"tags":[375700,375701,375702,375703,185174,375704,249515,375709,375710,202318],"class_list":["post-332530","post","type-post","status-publish","format-standard","hentry","category-causas-sociales","category-muebles","tag-buy-back-es","tag-circular-business-es","tag-corporate-sustainability-es","tag-furniture-buy-back-es","tag-ikea-es","tag-ikea-furniture-es","tag-muebles-ikea","tag-muebles-viejos-es","tag-negocio-circular-es","tag-sustentabilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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