Photo processing is a complex, creative operation that can change our perception of any image. Good editing can elevate an image, taking it to another level. To prove this, Adobe and the Japan National Tourism Organization (JNTO) teamed up to reward creative photo editing with the Explore Japan Lightroom Contest. Photographers were asked to either edit a photo of Japan taken by a top Instagram influencer or submit their own work for consideration.
The results are an incredible look at the transformation photographs undergo thanks to clever editing. By bringing out colors, eliminating distracting details, and even completely changing the lighting, photographers are able to change our perception of any scene.
To assist them in the competition, Adobe and JNTO called on some of Instagram’s most well-known photographers—Emilie Ristevski, Jason Charles Hill, Callum Snape, Jordan Hammond, and Demas Rusli. Each provided photographs taken in Japan that were then put in the hands of the public for the Editing portion of the competition.
For the Shooting contest, photographers were asked to take their own photographs in Japan and post the pre- and post-editing versions to Instagram. About 2,500 entries flooded in, each demonstrating the power of Adobe Lightroom’s editing capabilities.