How would the stories in classic fairytales and works of fiction have turned out if the protagonist read one of these suggested books? Would Alice have actually enjoyed staying in Wonderland? Would Little Red Riding Hood have empathized with the wolf? Hard to say.
What we do know is that these thought-provoking and beautifully made photo manipulations involved a team of people including illustrator Ricardo Salamanca. (See some of his past work here.) They were made for Gandhi's Bookstore and come with the tagline: Find Your Book.
Gregor Samsa (from The Metamorphosis) reading One Hundred Years of Solitude by Gabriel Garca Mrquez.
Little Red Riding Hood reading Steppenwolf by Hermann Hesse.
Advertising Agency: Ogilvy & Mather, Mxico
Chief Creative Officer: Jos Montalvo
Executive Creative Director: Miguel Angel Ruiz
Art Directors: Gabriel Martnez, Ivn Carrasco
Copywriters: Gabriel Martnez, Agustn Vlez, Jos Montalvo
Illustrator: Ricardo Salamanca
Photographer: Ivn Belaustegui / NT producciones
via [Ads of the World]