{"id":395659,"date":"2017-10-04T08:22:13","date_gmt":"2017-10-04T12:22:13","guid":{"rendered":"https:\/\/mymodernmet.com\/?p=395659"},"modified":"2021-05-13T07:47:47","modified_gmt":"2021-05-13T11:47:47","slug":"logos-celebres-de-memoire","status":"publish","type":"post","link":"https:\/\/mymodernmet.com\/fr\/logos-celebres-de-memoire\/","title":{"rendered":"150 Personnes Ont Essay\u00e9 de Dessiner les Logos de Marques C\u00e9l\u00e8bres De M\u00e9moire"},"content":{"rendered":"

Vous savez à quoi ressemble le logo d'IKEA ? Pourriez-vous dessiner la sirène de Starbucks sans regarder ? C’est le défi que Signs.com a lancé à 156 Américains. En une demi-heure, on leur a demandé de recréer de mémoire 10 logos d’entreprises célèbres. Les résultats de ce défi appelé Branded in Memory<\/a> sont fascinants.<\/p>\n

Après que tous les logos ont été dessinés, Signs.com les a disposés dans un tableau montrant les créations les moins précises aux plus précises. Les versions les plus éloignées de la réalité ont simplifié l’image de marque ou ajouté des éléments qui n’existaient pas au départ. Beaucoup de participants, par exemple, ont inclus une tige sur le logo d’Apple. D’autres ont ajouté trop d’anneaux à l’icône Target, ou ont oublié d’y inclure le nom. Target, cependant, a fait beaucoup mieux Foot Locker ou Domino’s Pizza, dont moins de la moitié des logos étaient dessinés correctement.<\/span><\/p>\n

De tous les défis liés à cet exercice, il y a un aspect de l’image de marque qui a toujours été reproduit correctement : la couleur. Peu importe à quel point l’image elle-même était fausse, 80 % des participants ont choisi les bonnes teintes pour ces logos. Cela montre que la couleur n'est pas à sous-estimer lors de la conception d'une image de marque.<\/span><\/p>\n

Signs.com a mis 156 personnes au défi de dessiner les logos de 10 entreprises célèbres, de mémoire.<\/h2>\n

Starbucks<\/h3>\n

 <\/p>\n

Target<\/h3>\n

 <\/p>\n

IKEA<\/h3>\n

 <\/p>\n

Les résultats sont fascinants. Ils montrent que certains logos, comme celui de Foot Locker, sont plus difficiles à mémoriser que d'autres.<\/h2>\n

Foot Locker<\/h3>\n

 <\/p>\n

7-11<\/h3>\n

 <\/p>\n

Domino's Pizza<\/h3>\n

 <\/p>\n

Apple<\/h3>\n

 <\/p>\n

Burger King<\/h3>\n

 <\/p>\n

Adidas<\/h3>\n

 <\/p>\n

Walmart<\/h3>\n

Signs.com : Site Web<\/a><\/strong>
\nRmerciements : [kottke.org<\/a>, Creative Bloq<\/a>]<\/p>\n

Toutes les images via Signs.com.<\/em><\/strong><\/p>\n

Related Articles: <\/span><\/h2>\n

Cet Artiste Crée des Illustrations Amusantes d’Homophones<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Vous savez à quoi ressemble le logo d’IKEA ? Pourriez-vous dessiner la sirène de Starbucks sans regarder ? C’est le défi que Signs.com a lancé à 156 Américains. En une demi-heure, on leur a demandé de recréer de mémoire 10 logos d’entreprises célèbres. Les résultats de ce défi appelé Branded in Memory sont fascinants. Après […]<\/p>\n","protected":false},"author":727,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[379605,379623],"tags":[384213,384215,384214,384212,384217,384210,384216,384211],"class_list":["post-395659","post","type-post","status-publish","format-standard","hentry","category-design-fr","category-humour","tag-comment-dessiner-un-logo","tag-copier-un-logo","tag-creer-un-logo","tag-dessiner-un-logo","tag-logos-fr","tag-logos-celebres","tag-logos-memorables","tag-marques-celebres"],"acf":[],"yoast_head":"\n150 Personnes Ont Dessin\u00e9 les Logos de Marques C\u00e9l\u00e8bres De M\u00e9moire<\/title>\n<meta name=\"description\" content=\"Seriez-vous capable de dessiner les logos les plus c\u00e9l\u00e8bres, de m\u00e9moire ? 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