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Honda Insight Ad: Pixel Art Created By Car Headlights

Is it me or does this kind of remind you of Royksopp's Happy Up Here video? Either way, this new ad from Honda gets my vote for cool because it's retro and modern at the same time. Plus I'm a sucker for smiley faces and hearts. Basically, Honda parked a huge grid of cars in the desert and used the headlights as pixels. Critics are calling it ironic saying that Honda's “wasting energy by making this ad for a hybrid car.” What do you think? Cool or silly and ironic?

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