Humans and Nature as One


Brazilian ad agency JWT came up with a clever way to illustrate the needs of humans and nature as one. The Ford Environmental Conservation Award is a joint initiative between Ford Motor Company Brasil and Conservao Internacional, aiming at encouraging and recognizing projects on the protection of nature and biodiversity. The campaign encouraged consumers to enroll their ideas in the competition, having in mind that those who help nature, help themselves.


Credits:
Advertising Agency: JWT, So Paulo, Brazil
Creative Directors: Mario D'Andrea, Roberto Fernandez
Art Director: Sthefan Ko
Copywriter: Fabio Leao
Photographer: Regis Fernandez
Illustrator: Sthefan Ko

JWT website
via [Ads of the World]

Eugene Kim

Eugene Kim is the Editor-in-Chief of My Modern Met. In May, 2008, he co-founded the website to create one big city that celebrates creative ideas. His mission is to promote a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening.

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