Every kid's morning cup of calcium just got an extraterrestrial twist, thanks to the design team at I-Media. This Bishkek, Kyrgyzstan-based creative agency has developed quirky new packaging for the Molocow milk company, inspired by the famous legend of a Kansas cow's alien abduction. Youngsters may not be familiar with the folklore, which dates back to 1897, but they're nonetheless likely to moon over this fantastical design.
The conical glass vessel in I-Media's playful design mimics a beam that leads up to its UFO-shaped plastic cap, capturing an ascending cow that's printed as a logo on the front. The sleek, translucent packaging also emphasizes the fresh, pure quality of the product, elevating the beverage from standard to stellar. The clever concept just might convince more adults to drink their daily dose of dairy, too.
This “spacial edition” milk is not yet available for sale in the United States, but you can check out I-Media's more down-to-earth design concepts on their website.