This original Boeing 747 dates back to 1985, but it’s been given new life in Nevada’s Black Rock Desert, where it landed for Burning Man just several days ago. The annual experiential art festival often plays host to innovative mobile exhibitions, but this converted aircraft represents the largest art car in its history, inviting attendees on board for a series of immersive, interactive engagements.
To enter the jet, everyone is invited to pass through the “insecurity checkpoint” and drop off their “emotional baggage” before revealing where they’re headed in their symbolic “journey through life.” Inside, a continuous string of parties, musical performances, and other events are tied to the theme of purposeful dreaming. The “First Class lounge” will hold daily talks with international thought leaders, while the upper deck will offer a vast view across the desert terrain.
The 747 was created by Big Imagination Foundation, a nonprofit incubator for transformative change and new creative ideas. With the support of a crowdfunding campaign, a volunteer team of over 100 artists and engineers gutted and restructured the plane, extended its length, refurbished the cockpit, and installed staircases for access. It will now continue to travel around Burning Man’s “temporary city” until the festival ends on September 5th, refashioned from “a mover of people and cargo to a mover of dreams.” However, even those who can’t make it to Nevada will be able to experience the 747 through an online virtual reality experience, currently in Beta mode, using a smartphone and Google Cardboard. You can find more information here.
All images via Big Imagination Foundation.