Home / DesignAnyone Carrying This Bag Looks Like They Have a Yellow LEGO Minifigure “Claw” for a Hand

Anyone Carrying This Bag Looks Like They Have a Yellow LEGO Minifigure “Claw” for a Hand

LEGO Playful Promotional Shopping Bag
A shopping bag is the perfect opportunity for a brand to advertise—it’s like a walking billboard. Memorable designs stick with us—like Bloomingdale’s iconic Little Brown Bag—that could influence buying decisions later in time. Designers Junho Lee and Hyun Chul Choi have achieved this level of memorability with their recent promotional concept for LEGO.The playful bag is nearly as fun as the product itself, and it features the plastic hands of LEGO minifigures as the handles of the bag. While carrying it, you look as though your own hands have been transformed into the characters’ iconic yellow “claws.”This ingenious bag design even looks like a LEGO block. Clad in red, the square-shaped sack features an allover-graphic pattern of raised circles, like you could stick an accompanying piece directly onto it. The bright yellow u-shaped minifig forms are attached to the top of the sack, and they conceal fabric handles inside—this is what you grip onto as the plastic pieces cover your wrist, making you, momentarily, part human and part LEGO figurine.

Part Human Part LEGO FigurineLEGO's Playful Bag Makes For One Memorable DesignLEGO's Promotional Concept Features The Iconic Yellow Claw As HandleLEGO Block Bag DesignLEGO Figurine Inspires Shopping Bag For Brand AwarenessJunho Lee: Website
Hyun Chul Choi: Website

via [designboom]

Sara Barnes

Sara Barnes is a Staff Editor at My Modern Met and Manager of My Modern Met Store. As an illustrator and writer living in Seattle, she chronicles illustration, embroidery, and beyond through her blog Brown Paper Bag and Instagram @brwnpaperbag. She wrote a book about embroidery artist Sarah K. Benning titled 'Embroidered Life' that was published by Chronicle Books in 2019. Sara is a graduate of the Maryland Institute College of Art. She earned her BFA in Illustration in 2008 and MFA in Illustration Practice in 2013.

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