Mumbai-based graphic designer Kapil Bhagat creatively presents the names of some of the world's most famous scientists, honoring their pioneering line of work in the process for National Science Day in India. His typographical creations playfully hint at each respective genius's breakthrough discovery. From Darwin's theory of evolution to Pythagoras' theorem and Archimedes‘ principle, Bhagat covers all scientific grounds with a lighthearted look at the names of the men who have greatly shaped the world we live in today.
The artist uses the famous story of Isaac Newton observing an apple falling from a tree, which inspired him to develop his theory of gravitation, to produce a minimalist look at the physicist's name with the “o” in red at the bottom of the frame, mimicking a fallen apple. In a similarly clever fashion, Bhagat uses Albert Einstein's E=mc2 formula to logically replace the “E” in the theoretical physicist's own name with mc2.
A selection of prints from this series can be purchased through Bhagat's shop on Society6.
Kapil Bhagat blog
via [Neatorama]
