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Chewing Gum Sculpture Defines Collaboration

We've seen sculptures made of unconventional products like vegetables and even lobster shells, but a giant figure made of chewing gum AFTER the gum has been chewed stands in a league of its own. Approximately 3,000 students from two vocational art universities in the Netherlands joined together to create this enormous model of a man joyously raising his fists in victory as part of a campaign developed by international communications agency KesselsKramer. It's an interesting, albeit gross, project that required the scholars to gnaw at a piece of gum and then stick it atop the remnants of their fellow classmates' piece as a sign of unity. If that isn't unity and teamwork, I don't know what is.

KesselsKramer website
via [MoCo Loco]


Pinar Noorata is the Managing Editor at My Modern Met. She is a writer, editor, and content creator based in Brooklyn, NY. She earned her BA in Film and Media Studies from CUNY Hunter College and is an alumni of the Center for Arts Education’s Career Development Program in NYC. She has worked at major TV, film, and publishing companies as well as other independent media businesses. When she isn’t writing, editing, or creating videos herself, Pinar enjoys watching movies, reading, crafting, drawing, and volunteering at her local animal shelter.
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