Day-to-Day Calendar Is Cleverly-Designed as 3D Topographical Map

When you think of a day-to-day calendar, the words “off-roading” don't necessarily come to mind. But thanks to art director Zeynep Orbay and the TBWA Istanbul agency, we now do. They designed a daily 2014 calendar for Land Rover, a car manufacturer whose vehicles are known for their bold four-wheel-drive capabilities. The innovatively-crafted project is a three-dimensional version of a classical topographical map where each color level represents a different month of the year.

The calendar is meant to reflect the adventurous spirit of Land Rover. Its paper terrain features soft, Earth-toned colors that are reminiscent of an elevated landscape. As you peel away the passing days, you descend the map and the year begins to come to a close. Each tear-off sheet includes the number of days that are left in 2014, and it could perhaps serve as a small reminder to make the most out of your journey.

Zeynep Orbay website and TBWA Istanbul website
via [Fubiz and Creative Review]

Sara Barnes

Sara Barnes is a Staff Editor at My Modern Met and Manager of My Modern Met Store. As an illustrator and writer living in Seattle, she chronicles illustration, embroidery, and beyond through her blog Brown Paper Bag and Instagram @brwnpaperbag. She wrote a book about embroidery artist Sarah K. Benning titled 'Embroidered Life' that was published by Chronicle Books in 2019. Sara is a graduate of the Maryland Institute College of Art. She earned her BFA in Illustration in 2008 and MFA in Illustration Practice in 2013.

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