Clever Ads Feature Classic Artists Photographing Their Self Portrait

Vincent van Gogh

Vincent Van Gogh

Advertising agency Leo Burnett Switzerland created a tongue-in-cheek campaign that’ll appeal to both selfie and fine art lovers. Three posters feature the iconic artists Vincent Van Gogh, Frida Kahlo, and Albrecht Dürer snapping their picture using the Samsung NX Mini camera – the tagline for the campaign is For Self-Portraits. Not Selfies. In each image, the subject holds the NX Mini as the viewfinder reveals a mirrored portrait.

The Samsung camera boasts interchangeable lenses and a fold up screen. This allows for high-quality portraits rather than just simple selfies. According to the campaign, if you didn’t see these artists photographing themselves, you wouldn’t even realize that they took the picture.

Leo Burnett’s beautiful images are the work of photographer Fredrik Ödman. He crafted dreamy and vibrant scenes that include details specific to the artists. Van Gogh’s sunflowers sit in a vase as Dürer’s prints rest on the window sill. And, of course, Kahlo's leafy plants make an appearance, too.

Frida Khalo

Frida Kahlo

Albrecht Dürer

Albrecht Dürer

Leo Burnett website
Fredrik Ödman website
via [WE AND THE COLOR]

Sara Barnes

Sara Barnes is a Staff Editor at My Modern Met and Manager of My Modern Met Store. As an illustrator and writer living in Seattle, she chronicles illustration, embroidery, and beyond through her blog Brown Paper Bag and Instagram @brwnpaperbag. She wrote a book about embroidery artist Sarah K. Benning titled 'Embroidered Life' that was published by Chronicle Books in 2019. Sara is a graduate of the Maryland Institute College of Art. She earned her BFA in Illustration in 2008 and MFA in Illustration Practice in 2013.
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