In our book, no one creates more clever design (or advertising) like Noma Bar. A new series of ads were just released by the illustrator as he continues his work for IBM's Smarter Planet. The idea? To visually communicate a complex story in a simple way that deserves a second look.
Smarter Planet is a corporate initiative of IBM whereby they seeks to highlight how forward-thinking leaders in business, government and civil society around the world are capturing the potential of smarter systems to achieve economic growth, near-term efficiency, sustainable development and societal progress.
Who better to show this than Noma Bar, master of negative space? See his first set for IBM here.
Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director / Art Director: Ginevra capece
Creative Director / Copywriter: Fergus O'Hare
Designer: Sid Tomkins
Illustrator: Noma Barr
If you're intrigued by Bar's work, see more of it here.