You've seen the Puma Lift video but have you seen the print ads? I'm a huge fan of advertising that gives me an experience and boy does this ad campaign do the job! Light is projected to create both the scene and their wardrobe.
What is the Puma Lift, you say? It's a super light weight running shoe with a unique design.
Is it time to swap out those Nikes? Advertising Agency: Droga5, New York, USA Art Director: January Vernon Copywriter: Scott Ginsberg Director of Print Services: Jennifer Candelario Creative Chairman: David Droga Executive Creative Director: Duncan Marshall Art Buyer: Josette Lata Photographer: Nadav Kander Projector: Mihai Badulescu Retoucher: Robert Lugo, Chris Thomas