Hi-Tech Sneakers Controlled by App Allows for Endless Design Customization

Customized sneakers may look great, but they'll often set you back with how much they cost. The footwear startup ShiftWear wants to change this by reinventing the idea of personalized shoes. Fusing technology and fashion, their concept allows you to create your own designs and display them on the sides of your high tops. Better yet, you can change the image whenever you like, making the customization possibilities truly endless.

ShiftWear uses materials found in the Amazon Kindle to produce their innovative shoe. Specifically, its waterproof side panels are composed of flexible e-Paper (the same as the Kindle's screen) that connects with a smartphone app. You simply choose the design and tell the app to apply your vision. The shoes display both color and animation, only drawing electronic power when the graphic changes. But don't worry about plugging your shoes in–the embedded battery recharges when you walk, and e-Paper requires only a minimal amount of power to retain its image.

ShiftWear has taken to Indiegogo for help in funding their project and realizing their company's goals. As one of the many perks of pledging to the campaign, those who back the shoes (with $150 or more) can snag their own pair of tailor-made sneakers.

ShiftWear: Website | Indiegogo | Facebook | DeviantArt
via [Fast Company]

Sara Barnes

Sara Barnes is a Staff Editor at My Modern Met, Manager of My Modern Met Store, and co-host of the My Modern Met Top Artist Podcast. As an illustrator and writer living in Seattle, she chronicles illustration, embroidery, and beyond through her blog Brown Paper Bag and Instagram @brwnpaperbag. She wrote a book about embroidery artist Sarah K. Benning titled 'Embroidered Life' that was published by Chronicle Books in 2019. Sara is a graduate of the Maryland Institute College of Art. She earned her BFA in Illustration in 2008 and MFA in Illustration Practice in 2013.
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