Going to the cinema is one of life’s simple pleasures, but the experience has one flaw that hasn't had a good enough solution until now. If you've ever entered the theater when the lights have already gone out, you know that reading your seat number on your ticket is near impossible, and it's bad cinema etiquette to use your smartphone flashlight, as it will disturb the other viewers. To avoid this awkward scenario in the future, designer Li Peitong developed the Shiny Movie Ticket.
This brilliantly simple design features the row and seat number punctured onto the paper itself. This allows cinema-goers to simply hold their ticket up to the glowing screen, allowing the light to reveal their seat number without flashing light around that distracts and disrupts other viewers' theater experience.
Winning the A’ Design Award competition in 2019, Peitong’s Shiny Movie Ticket is printed using hollowed-out printing technology. While the majority of the ticket’s information appears in standard black ink, the row and seat numbers are printed as hollowed-out dots. Once the screen light reveals your seat, all you need to do is find it without knocking over someone's popcorn!