Sprawling Goalkeeper Makes Save Over Highway


To stir up some excitement for the 2006 FIFA World Cup, Adidas put up this gigantic billboard of German goalkeeper Oliver Kahn, sprawling out to make a save over a highway near the Munich airport. Ad agency TBWA Germany actually broke the law by putting up the billboard, which is impossible not to see, as advertising on the autobahn is banned.


TBWA Germany website
Adidas website
via [The Inspiration Room]

Eugene Kim

Eugene Kim is the Editor-in-Chief of My Modern Met. In May, 2008, he co-founded the website to create one big city that celebrates creative ideas. His mission is to promote a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening.

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