Despite being released two weeks ago, the hype of Stranger Things season two is as strong as ever, and it’s even become the source of some recent fashion-mania. During episode one, Dustin (played by Gaten Matarazzo) comes to class wearing a purple Brontosaurus hoodie, with the caption “Thunder Lizard.” The show’s costume designer Kim Wilcox sourced an original online—which was sold in the mid-‘80s as part of a traveling exhibition curated by the Science Museum of Minnesota—and was inspired to make a custom version in Gaten’s size. After noticing their vintage merchandise on the show, the non-profit museum decided to put the garment back into production for a special re-release.
On launch day the museum’s online store received more than 18,000 orders—making roughly $600,000 in sales—and even caused their site to temporarily crash. The best part? All of the revenue will go towards putting on more exhibitions, helping further educate children about science and technology. “As a nonprofit, all of the proceeds will go back to our mission of science and education and inspiring other young kids like Dustin on the show and his friends to have an interest in science,” said the museum’s Public Relations Director, Kim Ramsden.
The Brontosaurus apparel is available to buy online, but be quick, as there’s a limited supply. According to the museum, more sizes will be be available on Tuesday, November 14, 2017.
The non-profit Science Museum of Minnesota recently re-released their purple Brontosaurus hoodie, worn by Dustin in Stranger Things 2.
The “Thunder Lizard” merchandise comes in hoodies, crew-necks, and T-shirts.
Making approximately $600,000 in sales, the proceeds will go to supporting the museum’s educational exhibitions.
What a day! Thank you for helping the Science Museum take the next generation of Dustins on some amazing curiosity voyages. pic.twitter.com/VtuoWLMU3m
— Science Museum of MN (@sciencemuseummn) November 8, 2017
Wow. We’ve sold 18,000+ items online since our Brontosaurus apparel launched Tuesday. This has grossed approximately $600,000 in proceeds to support our educational outreach programs. Thanks! https://t.co/PQUBzfTW6G pic.twitter.com/HSG3nobjeR
— Science Museum of MN (@sciencemuseummn) November 9, 2017