Too often the public never gets to see the results of a project like this. If you'll remember, Limited Edition is where Sydney's shelter animals were put up for adoption in a highly creative way. Twenty-one of Australia's top photographers donated their time and expertise to shoot one-off portraits of 63 animals for Sydney Dogs & Cats Home (SDCH).
So what happened? We're happy to report that all the portraits were sold, raising thousands of dollars for SDCH. In addition, all of the animals, except for two, found loving homes (as you can see in these photos).
Big congrats to creative agency M&C Saatchi for pulling off this successful campaign. M&C Saatchi Senior Creative Jason Woelfl said the public support for the campaign was “overwhelming”.
“We couldn't have hoped for a better outcome. More importantly, lives were saved, and we are very happy about that.”