There’s the old adage that “clothes don’t make the man,” and so why should they have to make the woman? Swiss feminist group Terre des Femmes and the Miami Ad School in Hamburg, Germany recently created an advertising campaign that begs the question. Called A Woman’s Worth, it features three posters demonstrating the ridiculous notions people often have regarding a woman’s attire and her body.
Each powerful image features a different body part – legs, chest, and feet – and has a “ruler” on it that signifies the length of a skirt, height of a neckline and heel. But instead of the measurements conveying inches or centimeters, the markers include terms like, “prude” and “asking for it.” Depending on where your dress falls (or doesn’t fall), people will unfairly judge you for it.
A Woman’s Worth points out the absurdity of these measurements, and implores us to think beyond the style that a person is wearing. Someone’s value is not dependent on their clothing, and it shouldn’t be an indicator of how to treat them.