Powerful Ads Remind Us a Woman's Worth Isn't Measured by Clothes

There's the old adage that “clothes don't make the man,” and so why should they have to make the woman? Swiss feminist group Terre des Femmes and the Miami Ad School in Hamburg, Germany recently created an advertising campaign that begs the question. Called A Woman's Worth, it features three posters demonstrating the ridiculous notions people often have regarding a woman's attire and her body.

Each powerful image features a different body part – legs, chest, and feet – and has a “ruler” on it that signifies the length of a skirt, height of a neckline and heel. But instead of the measurements conveying inches or centimeters, the markers include terms like, “prude” and “asking for it.” Depending on where your dress falls (or doesn't fall), people will unfairly judge you for it.

A Woman's Worth points out the absurdity of these measurements, and implores us to think beyond the style that a person is wearing. Someone's value is not dependent on their clothing, and it shouldn't be an indicator of how to treat them.

Terre des Femmes website
Miami Ad School Europe website
via [Bored Panda and Demilked]

Sara Barnes

Sara Barnes is a Staff Editor at My Modern Met and Manager of My Modern Met Store. As an illustrator and writer living in Seattle, she chronicles illustration, embroidery, and beyond through her blog Brown Paper Bag and Instagram @brwnpaperbag. She wrote a book about embroidery artist Sarah K. Benning titled 'Embroidered Life' that was published by Chronicle Books in 2019. Sara is a graduate of the Maryland Institute College of Art. She earned her BFA in Illustration in 2008 and MFA in Illustration Practice in 2013.

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