If your hard work isn't paying off what do you do? You ask for a little luck. Esther Aarts, which you may remember from here, made the clever Push Your Luck series as a way for her to create more design work involving type (and in doing so, she found her own luck).
“I simply gave myself a project creating hand lettered cards,” she tells us. “Postcards are regularly used to send good wishes, it only made sense to make cards that have actual Luck Enhancing Qualities*. They're printed with a mimeograph printer, an almost forgotten print technique which gives slightly grainy but very warm, intense colours.”
*disclaimer: Good Luck results may vary
“People seem to like them and some folks claim that they actually work!,” she says, when asked what kind of responses they generated. “They certainly brought me good luck because several design gigs came out of it as a result.
“The Push Your Luck cards are all sold out now (sorry!) so I embarked on a new typographic postcard project which will be out in a few months.”
Give luck and you'll get some back. Love it. Can't wait to see Aarts' next series.