In this day and age of custom-this, custom-that, custom venti drip mocha with a side of whip, wouldn't it be nice to have your very, custom colored bicycle? Urban Outfitters is going to help you out. Their new design-your-own bicycle line, in collaboration with Republic Bikes, let's you pick out the color of your wheels, frame color, pedal color, you name it — and make it uniquely yours. Not a bad deal for $399.
Here are some examples.
I spy the turquoise and red one.