“This film is a 100 year countdown to the grand opening of Westfield Stratford City on September 13th 2011, and celebrates a century of East London fashion, dance and music.
“Directed by Jake Lunt with The Viral Factory, the film was shot over 4 days in east London locations with hundreds of costume changes. The music was commissioned from Oscar nominated genius Tristin Norwell who took a simple tune and interpreted it for each decade over 100 years.”
Client: Westfield Stratford City
Art Director: The Viral Factory
Media Agency: The Viral Factory
Production: The Viral Factory
Seeding: The Viral Factory
Love how you can trace all the different decades just by the fashion (even ones we should all probably forget).