Viral Video Celebrates 100 Years of London Style

How much fun is this video? Doesn't it make you want to get up and dance? The Viral Company just sent us word about 100 Years.

“This film is a 100 year countdown to the grand opening of Westfield Stratford City on September 13th 2011, and celebrates a century of East London fashion, dance and music.

“Directed by Jake Lunt with The Viral Factory, the film was shot over 4 days in east London locations with hundreds of costume changes. The music was commissioned from Oscar nominated genius Tristin Norwell who took a simple tune and interpreted it for each decade over 100 years.”

Campaign Credits
Client: Westfield Stratford City
Art Director: The Viral Factory
Media Agency: The Viral Factory
Production: The Viral Factory
Seeding: The Viral Factory

Love how you can trace all the different decades just by the fashion (even ones we should all probably forget).

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