Dapper “Fashion Santa” Models Stylish Winter Clothing While Snapping Selfies for Charity

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The Yorkdale Centre in Toronto, Canada has a refreshingly different take on jolly old St. Nicholas. They’ve created a clever holiday campaign that pictures Santa Claus as a dapper, older gentleman posing in the latest winter fashions. Model Paul Mason only resembles the iconic figure with his crisp white hair and beard, as he foregoes the typical red suit, giant belt buckle, and chunky boots. Instead, Mason dons ensembles from stylish designers such as John Varvatos, Hugo Boss, and Burberry.

The fashionable Santa does more than look great in clothing, though—he’s also part of a charitable campaign. From now until December 23, you can snap a selfie with him at the Yorkdale Centre. Afterwards, post it on social media using the hashtag #YorkdaleFashionSanta, and the mall will donate $1 to Sick Kids Foundation.

 yorkdale-modern-santa-paul-mason-2yorkdale-modern-santa-paul-mason-3yorkdale-modern-santa-paul-mason-4yorkdale-modern-santa-paul-mason-5yorkdale-modern-santa-paul-mason-6yorkdale-modern-santa-paul-mason-7yorkdale-modern-santa-paul-mason-8yorkdale-modern-santa-paul-mason-9yorkdale-modern-santa-paul-mason-10yorkdale-modern-santa-paul-mason-11Here are just a few people who've snagged a selfie with the fashionable Santa this season:

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Photo: @_nicsmith

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Photo credit: @liztrinnear

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Photo credit: @evelynhannon

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Photo credit: @janie.bowen

Yorkdale Fashion Santa: Website
via [Laughing Squid]

Sara Barnes

Sara Barnes is a Staff Editor at My Modern Met and Manager of My Modern Met Store. As an illustrator and writer living in Seattle, she chronicles illustration, embroidery, and beyond through her blog Brown Paper Bag and Instagram @brwnpaperbag. She wrote a book about embroidery artist Sarah K. Benning titled 'Embroidered Life' that was published by Chronicle Books in 2019. Sara is a graduate of the Maryland Institute College of Art. She earned her BFA in Illustration in 2008 and MFA in Illustration Practice in 2013.

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