The Yorkdale Centre in Toronto, Canada has a refreshingly different take on jolly old St. Nicholas. They’ve created a clever holiday campaign that pictures Santa Claus as a dapper, older gentleman posing in the latest winter fashions. Model Paul Mason only resembles the iconic figure with his crisp white hair and beard, as he foregoes the typical red suit, giant belt buckle, and chunky boots. Instead, Mason dons ensembles from stylish designers such as John Varvatos, Hugo Boss, and Burberry.
The fashionable Santa does more than look great in clothing, though—he’s also part of a charitable campaign. From now until December 23, you can snap a selfie with him at the Yorkdale Centre. Afterwards, post it on social media using the hashtag #YorkdaleFashionSanta, and the mall will donate $1 to Sick Kids Foundation.