SEGA Celebrates 35th Anniversary With a $21,000 ‘Sonic the Hedgehog’ Figure Made With Synthetic DNA
For Sonic the Hedgehog’s 35th anniversary, SEGA is celebrating in a way that feels appropriately futuristic. The company has teamed up with Japanese science collective LOM BABY to create a $21,000 Sonic figure that contains synthetic DNA designed around the character’s most recognizable traits. The made-to-order figure stands about 9.8 inches tall and has a polished chrome finish.













































































