June 24, 2013
Pop-Culture Phenomenon: Dumb Ways to Die
You've got to give it up to McCann Melbourne for creating this awesome and effective public service announcement for Metro Trains. On Saturday, “Dumbs Way to Die” became the most awarded campaign in the 60-year history of the Cannes International Advertising Festival with five Grand Prix Lions as well as 18 Gold Lions, three Silver Lions and two Bronze Lions.
