Advertising

March 23, 2019

Creative Billboards Cleverly Encourage People to Use Less Water

How do you encourage people to use less water? This was a quandary that Denver Water hired the creative agency Sukle to help solve. For over a decade, they came up with clever advertising campaigns that inspired the citizens of Mile High City to be mindful of the amount of water they use. At the start of their campaign, they had a ten-year goal of reducing water consumption by 22%.

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February 28, 2013

Game of Thrones’ Clever Dragon Shadow Illusion on NY Times

In what's got to be one of the cleverest print ad campaigns we've seen a very long time, HBO's hit show Game of Thrones was advertised in Monday's New York Times with a dragon casting its shadow over two pages of fake news stories. The “make you do a double-take” ad gives its viewers a taste of what's to come, as Khaleesi's dragons are sure to be central players of the new season.

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My Modern Met

Celebrating creativity and promoting a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening.