Advertising

September 28, 2021

Truck Carrying a “Captive Monster” Is Seen on Streets Around the World, Turns Out It’s a Movie Ad Campaign

It’s amazing what moviemakers are doing with special effects and CGI these days. But while the action is usually confined within the theater and TV screens, there are some fictional monsters who seem to have encroached on our reality. In a promotional stunt for the Amazon Prime sci-fi thriller, The Tomorrow War, a dangerous alien species called White Spikes was filmed being transported in a cargo truck in Tokyo’s Shinjuku, Shibuya, and Harajuku.

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June 24, 2013

Pop-Culture Phenomenon: Dumb Ways to Die

You've got to give it up to McCann Melbourne for creating this awesome and effective public service announcement for Metro Trains. On Saturday, “Dumbs Way to Die” became the most awarded campaign in the 60-year history of the Cannes International Advertising Festival with five Grand Prix Lions as well as 18 Gold Lions, three Silver Lions and two Bronze Lions.

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My Modern Met

Celebrating creativity and promoting a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening.