Singer Beyoncé and her rapper husband Jay-Z are no strangers to breaking the internet with their work. So it’s not a surprise that their new ad campaign for Tiffany & Co. has not only made headlines, but also history. In one just-released image from the ABOUT LOVE campaign, the two pose in front of a rarely seen Basquiat painting titled Equals Pi (1982). The dominant color is turquoise and recalls the jeweler's signature hue.
With so many distractions in everyday life, it can be hard to stand out—especially if you’re in advertising.
The most memorable advertisements are the ones that leave you feeling something.
How do you encourage people to use less water? This was a quandary that Denver Water hired the creative agency Sukle to help solve. For over a decade, they came up with clever advertising campaigns that inspired the citizens of Mile High City to be mindful of the amount of water they use. At the start of their campaign, they had a ten-year goal of reducing water consumption by 22%.