Advertising

October 20, 2022

Tokyo Cab Company Offers Rides With Ghost Girl From ‘The Ring’ To Celebrate Halloween

Movie franchises such as Friday the 13th and Scream might be on everyone's Halloween watchlists and horror film ranks, but nothing gives a real fright quite like Japanese Horror (aka J-Horror) films. One of the most popular scary movies to ever come out of Japan is Ringu (1998), which got an American remake in 2002 and gave us an iconic and eery character—Sadako, known as Samara on the U.S. version.

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August 27, 2021

Beyoncé and Jay-Z Pose in Front of Rarely Seen Basquiat Painting for New Tiffany’s Ad

Singer Beyoncé and her rapper husband Jay-Z are no strangers to breaking the internet with their work. So it’s not a surprise that their new ad campaign for Tiffany & Co. has not only made headlines, but also history. In one just-released image from the ABOUT LOVE campaign, the two pose in front of a rarely seen Basquiat painting titled Equals Pi (1982). The dominant color is turquoise and recalls the jeweler's signature hue.

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March 23, 2019

Creative Billboards Cleverly Encourage People to Use Less Water

How do you encourage people to use less water? This was a quandary that Denver Water hired the creative agency Sukle to help solve. For over a decade, they came up with clever advertising campaigns that inspired the citizens of Mile High City to be mindful of the amount of water they use. At the start of their campaign, they had a ten-year goal of reducing water consumption by 22%.

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February 28, 2013

Game of Thrones’ Clever Dragon Shadow Illusion on NY Times

In what's got to be one of the cleverest print ad campaigns we've seen a very long time, HBO's hit show Game of Thrones was advertised in Monday's New York Times with a dragon casting its shadow over two pages of fake news stories. The “make you do a double-take” ad gives its viewers a taste of what's to come, as Khaleesi's dragons are sure to be central players of the new season.

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My Modern Met

Celebrating creativity and promoting a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening.