National Geographic is Sharing Photos of Endangered Species This Summer to Help Save Their Lives
Happy Endangered Species Day! To celebrate this all-too-important holiday, Photo Ark—one of National Geographic‘s many prized projects—has teamed up with the Outdoor Advertising Association of America to present a cute, cuddly, and critical campaign. Aptly titled #SaveTogether, the movement calls attention to species whose futures are uncertain. The #SaveTogether campaign relies on a combination of social media and good, old-fashioned signage to educate and engage the public. Today, it kicks off with a “digital billboard takeover” in Times Square.