Design

June 24, 2009

Creative Ad: Blend In (3 pics)

DDB Brazil and photographer Rodrigo Ribeiro created this “Blend In” campaign for Zoo Safari. The blending of the images makes a cool effect, but could you imagine if these animals were that close to your car?!

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May 5, 2009

Guerilla Ad: Rona Collects Apple’s Leftover Paint

A spectacularly brilliant idea! Rona, the largest Canadian retailer and distributor of hardware, renovation and gardening products, recently announced their used paint recovery program across its stores. “This new program for municipal hazardous or special waste, often called ‘household hazardous waste,' will help ensure that consumer products such as left over paints and solvents are collected so they can be reused and recycled,” said Glenda Gies, Executive Director of Waste Diversion Ontario.

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