Patagonia’s Founder Gives Up Ownership of $3 Billion Company to Help Fight Climate Change
Nearly 50 years after Yvon Chouinard founded outdoor apparel maker Patagonia, he's relinquishing control for the good of the planet. The company, valued at $3 billion, is now in the hands of two entities—Patagonia Purpose Trust and the Holdfast Collective. The Chouinard family has transferred all of its ownership to these organizations, which will ensure that Patagonia's values continue to be upheld.