Later this year, LEGO is due to release its first ever set of sustainable elements in a bid to reduce their plastic waste. Made with a plant-based material sourced from sugarcane, the bioplastic collection is the first step towards the company's ultimate goal to produce all of their products and packaging with sustainable material by 2030.
Instead of the standard oil based plastics, the new polyethylene plastic is made using the ethanol produced from the sustainably sourced sugar cane (certified by the Bonsucro Chain of Custody Standard). By having the same properties as the original polyethylene, children and adults alike won’t feel any difference when playing with the new “botanical” elements, which will come in a variety of shapes including leaves, bushes, and trees. LEGO's Vice President of Environmental Responsibility Tim Brooks explains, “At the Lego Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials…This is a great first step in our ambitious commitment of making all LEGO bricks using sustainable materials.”
LEGO is building for the future “one brick at a time,” having initiated multiple environmental efforts. Last year, they announced that the company had reached its goal of purchasing 100% of its energy needs from renewable sources, three years ahead of schedule. The pioneering brand has also partnered with World Wildlife Fund for Nature (WWF), as part of its efforts to reduce CO2 emissions and promote global action on climate change. The innovative company has also joined the Bioplastic Feedstock Alliance (BFA), to secure fully sustainable sourcing of raw material for the bioplastics industry.
You can find out more about the new sustainable LEGO collection via their website.