Tiger Rips Bus Open


If you saw this bus rolling down the street, would you do a double take? The creative bus wrap is by the Perth Zoo's Wildlife Conservation Action program which is hoping to raise funds to support the lives of the threatened Sumatran Tiger species. With fewer than 400 of these tigers left in the wild, they need our help!

What a clever and creative way to grab our attention.

Doesn't it remind you of the Copenhagen Zoo ad with the wrapped around snake?



Credits:
Agency: The Brand Agency, Perth
Executive Creative Director: Garry Horner
Copywriter: Leandra Fallis
Art Director: Warrick Sears
Photographer: Craig Buchanan
Production company: Cream Studios
Account Director: Rod Killick

Perth Zoo website
The Brand Agency website
via [Campaign Brief]

Eugene Kim

Eugene Kim is the Editor-in-Chief of My Modern Met. In May, 2008, he co-founded the website to create one big city that celebrates creative ideas. His mission is to promote a positive culture by spotlighting the best sides of humanity—from the lighthearted and fun to the thought-provoking and enlightening.

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