Country Stereotypes Viewed Through Typography Flags


There is so much to think about in this Flagsters Series by Russian artist Kirill Zaytsev. Every nation in the world can be generalized based on certain preferences and ways of life and, in this project, Zaytsev grabs hold of every clich possible and narrows them down into what he describes as “an experiment with visual forms of national flags using verbal stereotypes.”

The visually stimulating series captures the viewer’s attention with layers of simple photos, colorful typography, graphic patterns, and just five or six meaningful words. The United States is formed from the words ‘pride,’ ‘heads,’ ‘hollywood,’ ‘cheerlead,’ ‘cowboy,’ and ‘NYC.’ Switzerland includes the words ‘chocolate,’ ‘watch,’ ‘Alps,’ ‘knife,’ and ‘bank.’

While pondering the word associations and considering the legitimacy of each phrase, take a step back and squint your eyes to see a pattern that reflects each nation’s flag. Viewers will be impressed by all of the simplified patterns, from the stars and stripes of the United States to the blue disc and starry sky of Brazil’s national flag.

United States






United Kingdom



Kirill Zaytsev on Behance
via [Me.Show]

December 5, 2016

Welcome to the New and Improved My Modern Met

As some of you may have noticed already, we’ve made some big changes here at My Modern Met. Over the past few years, we realized that we were long overdue for a redesign. As the stars finally started to align, we began the process about a year ago and it’s our pleasure to share it with you today. Our first major objective was switching platforms.

Read Article

December 5, 2016

Woman Hangs 10,000 Rainbow Christmas Lights in Response to Anti-LGBTQ Neighbor

We’ve all seen the house that goes crazy with their holiday lights display—you might even know someone who does. Lexi Magnusson is one who enjoys decorating with a “ridiculous amount of lights” every Christmas. This year, her illumination is a colorful statement of support for the LGBTQ community. The Seattle-based resident covered her bushes in 10,000 rainbow Christmas lights after a neighbor openly expressed homophobic opinions.

Read Article

Get Our Weekly Newsletter