If you're a little orange multivitamin that claims it can help people perform better throughout their day, what better way to relay that message than with some clever advertising? Berocca presents three high pressure situations including a soccer penalty kick and an intense interrogation and then shows, in metaphors, ways we can outsmart our opponent. For instance, hypnotize the snake by playing an instrument. In essence, think smarter not harder.
Advertising Agency: JWT, Singapore
Executive Creative Director: Tay Guan Hin, Valerie Cheng, Jun Fukawa
Creative Director: Koh Hwee Peng, Minzie Liyu
Art Director / Copywriter: Karan Dang, Kenneth Chia
Creative Group Head: Ed Cheong
Planner: Malti Afridi
Illustrator: Max Kostenko, Karan dang
Account Manager: Adela Andrei
via [I Believe in Advertising] and [Trendhunter]
