Viktor Hertz made us laugh with his Honest Logos which he described as “revealing the actual content of the company.” Graham Smith made us scratch our heads with Brand Reversion, where a a creative change was made based on the visual style of another brand logo.
This now leads us to Brandversations (brand + conversation), Stefan Asafti's project where a company's logo is made up of smaller logos of its nearest rival. Asafti also switched out the slogans of the brands amongst themselves. Why? In his words, “to give them further meaning and to create a sort of a confusion.” Mind-bending, isn't it?
The project was undertaken to make us make us realize how a brand has built its identity by being influenced by its greatest competitor. What would Pepsi be without Coke or McDonalds without Burger King?