November 1, 2020
Clever Typography Uses Negative Space To Illustrate the Meaning of the Word It Spells
Netherlands-based graphic designer Sander Flink demonstrates the visual power of language in his striking wordmarks. These designs are a kind of logo that depends on typography rather than an abstract or pictorial mark. The relatively limited selection of letterforms must be used in a way that makes them memorable; Flink has chosen to do this through his clever use of negative space that illustrates the meaning of the word.
