Designer Spends a Year Creating Logos That Subtly Reveal the Meaning of Words
Art director Daniel Carlmatz looks at language as more than just words on a page. For one year (November 2016 to November 2017), the Swedish creative challenged himself to visual wordplay by turning otherwise ordinary terms into playful logos. He did so by manipulating letterforms and incorporating a few clever additions to the minimalist compositions. Though subtle, the results are ingenious. Carlmatz’s minimalist designs reveal the definition of the word it is illustrating.









































































