March 10, 2021

Movie Lover Reveals How Filmmakers Use Color To Set the Mood of a Scene

In the 1960s, color emerged in cinema, replacing black and white pictures as the predominant style in film. Before that, filmmakers used light and shadow to convey mood; but today, color is key to evoking mood, even before the actors mutter a single word. Movie buff Kalki Janardhanan (of Color Palette Cinema) is a firm believer that, “Color can affect us psychologically, often without us being aware.

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January 20, 2021

Studio Ghibli: Everything You Need To Know About Legendary Japanese Animation House

For fans of anime, there’s nothing quite like the works of Studio Ghibli. The small team of animators spends years lovingly crafting each amazing story, bringing to life tales of adventure, love, and friendship through countless hand-drawn frames. From My Neighbor Totoro to Howl's Moving Castle, each captivating film allows viewers to immerse themselves in magical fantasy worlds.

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November 6, 2020

Clever Movie Ad Printed on Both Sides of Paper Comes To Life When Held To Light

A movie advertisement can be more than just a way to promote a film. When done well, it can become a collector’s items for fans of the flick. The 2016 Japanese animated film Your Name did just this with their clever full-page ad in a newspaper that, when printed, would’ve made anyone want to hang the page on their wall (or window) and see the film, of course.

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September 4, 2020

Technicolor: The Vibrant History of Hollywood’s Early Introduction to Color Films

In the early 20th century, motion pictures and cinemas were just getting started. Thousands of large, comfortable theaters appeared by 1915. New multi-reel feature films were imported from Europe and embraced by the American middle-class. Many legendary studio names date from these early days—Universal (1912), Goldwyn (1916), and Fox (1915) were founded as part of the movie boom.

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