This series cannot get any cuter! Entitled Life is Adventure, the images portray little kittens and puppies playfully placed within elaborate scenes. To create each setting, the creative team first sketched out ideas and then used everyday household items like books, pillows, and a broom, to bring the imaginative moments to life. In the compositions, kittens ride camels, puppies sail off to sea, upside-down hangars look like seagulls, and a ring of yellow rubber gloves form a sun shining overhead.
Viewers can’t help but smile at the adorable little faces set within a variety of simple yet inventive backgrounds. The series was developed as a collaboration between creative director Marek Farkas, art director Jiri Horut, and photographer Miro Minarovich. The campaign was produced for Hill’s Pet nutrition, a company that provides balanced, nutritional pet food so that people and their pets can enjoy happy, healthy lives together. This project will definitely have pet-owners running home to enjoy time with their favorite furry friends!