Ad Age, the must-read weekly trade magazine on marketing and media, just released its winner and finalists in its annual contest to design the cover of its global Issue. The contest not only draws a worldwide crowd, it's also meant for only young creatives or those 30 years old and under. With 369 entries from 54 countries, the panel had to sift through creative covers from Vietnam, Australia, Canada, France, India, Singapore, Spain and the U.S among others. The winners will attend the Cannes Lions International Festival of Creativity and the winner and 18 finalists will have their work displayed on billboards at the Cannes festival, as well.
Entries had to convey a global theme and be original. Published this month in June, the global issue focuses on the “international advertising and marketing scene, multinational marketers and their strategies and how brands connect with consumers in regions around the world.”
Take a look at some of the finalists and the winner, below, to see how the covers conveyed this message in a very visual way.
Creative Planner Nguyen Tuong Luan, Art Director Nguyen An Hoa and Copywriter Do Duy Thien, who work at Grey Group in Ho Chi Minh City won with their “Kaleidoscope” concept.
“We observed that individuals, while differing by outlook, aspirations, values and cultures, share a special affinity and common ground with others via brands,” Nguyen says. “Brands can help tell about ourselves and about others and connect the world. … Kaleidoscopes reflect the connected world theme.”